photo courtesy of http://www.marieforleo.com/
Marie was recently interviewed by Oprah as a thought leader for the next generation. Her mission is to help you realize your greatest potential and use your unique talents to change the world. She reaches over 200,000 readers in 191 countries worldwide and leads dynamic training programs that teach individuals to succeed in business and life.
In case some of you have been living under a rock lately, you may have been inundated with posts, emails and links to a phenomenon called B School by Marie Forleo. B School is is an 8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.
Graduates from B School include “advanced” students who are New York Times bestselling authors and million dollar plus business owners who have large lists (from 10K – 100K). These “advanced” students completed B-School and have added anywhere from $65,000 to over $1,000,000 in revenue to their business from what they learned in our program. While they were already successful, they weren’t fully leveraging their online presence to drive more revenue.
Amazing huh! Marie also launched a series of 3 free training videos to teach her tribe, the “right way to market”. So why am I telling you all this? Well, Marie’s marketing strategies are one of the best ways we have seen CRM being implemented.
In her first training video, she talks about a 6 Pillars Map. Pillar 2 in particular is just one example of pure poetry in motion when it comes to CRM. Pillar 2 is how to create “Websites that Sell and Don’t Suck”:
You must connect with your audience instantly when they land on your site and communicate how you can help them.
This is super important. You MUST find a way to capture your prospect’s name and email. The majority of your visitors will not buy from you the first time. You need to capture their details so that you can build a relationship with them over time (CRM strategy anyone?!)
Your website needs to be the best unpaid salesperson in our business and convert browsers into buyers. Your website can and should bring revenue to your business 24/7.
So there you have it! An amazingly simple CRM strategy that does not cost you much.
For more info on the brilliant Marie Forleo, head over to http://www.marieforleo.com/.