Customer Relationship Management (CRM) is today’s name for what every successful shop owner has known throughout the ages – that meeting each customer at the door with a handshake and a smile, knowing their names, and what they want to buy is how you make sales. Inspire loyalty and bring buyers back. Social networks have extended that smile and a virtual handshake ten thousand fold; and new mobile applications are enabling CRM on every form of smart device.
Gartner predicts an exceptional growth rate of 500% by 2014 for mobile CRM. One of the key drivers for this growth has been the hiring of more and more remote workers by small business and large corporations alike. Companies are discovering that worker productivity goes up when work can be done at anytime and from anywhere on mobile platforms.
A new benchmark report from the Aberdeen Group concludes that, “While not all companies deploy sales mobility, those that do, outperform those that do not,” and today, there are many ways to go mobile.
A recent Forbes.com article noted that today there are 110 CRM applications in the Apple App Store and 47 in the Android Store. A survey by IFS and IDC of 450 C-level executives worldwide voted CRM as the most wanted mobile business app on company wish lists. 31% of firms see CRM as the mobile app that would most significantly impact their business. Mobile CRM puts real-time customer data, inventory, follow up and Internet lead tools in hand, anywhere.
A1 Software Group has just announced the release of its newest app for the iPhone, Salesman’s Best Friend CRM, which boasts an innovative search option for inventory and customers. The app allows sales reps to sort customers, based on their buying needs, and the company’s real time inventory. It allows users to set appointments and save them directly to their iPhone calendar, and the salesperson can even email or call a client directly from the app.
This app is particularly well suited to the automotive industry where sales reps often have a customer who is looking for a specific vehicle that is not in stock at a particular dealership. With Salesman’s Best Friend, the list of every vehicle that clients are currently looking to purchase is cross-referenced with a real time inventory. When any new vehicle is added to the inventory and becomes available, the search feature narrows down potential customers looking for that vehicle or similar vehicles, so salespeople never miss a lead.
The app supports both English and Spanish, includes international measurements and currency and allows the salesperson to have a personal backup of client information on their mobile. The app has no advertisements and no subscription fees. A1 Software Group is currently working on an Android and iPad version.
By Leslie McCreath – Inside CRM